IN BEST OF LOOSE FOUNDATIONS: 30 SHADES OF URBAN MINERALS....I'LL TRY 4

The beauty of thinking you may have found "The One" only to find out later there are many others just as perfect or even better, sure does exist. Yes, i am talking makeup right now, what were you thinking?

I found out about Urban Minerals, a toronto based makeup brand, and as you all know i love supporting our local brands a lot. Well, i was definitely curious about the 30-color palette for every race, colour and ethnicity.  

What it is supposed to do? Well, this line of natural loose mineral foundation is made from herbal and botanical ingredients, aiming to restore and sooth imperfections from harmful chemicals caused by toxic mainstream brands. The custom and diverse collection promises to deliver the right shade for your skin tone, reflecting the true diverse multiculturalism represented on the streets of Toronto. Haa, i do know about the huge and very beautiful diversity here in Toronto. #loveit

Impressive concept, right? Anyway, i had four samples of the Urban Minerals Loose Foundation sent to me to try and boy, i was blown away! Let me first say this, the founder Sarah Devika, who blogs on the same website had me at, "When i first went to university after high school, i had no idea what to do." You really need to read the rest of her story here and i assure you, many of you can relate just like i did. After flipping through her website for a while, i knew i had to share. Thank goodness, her products are just as amazing as she sounds.

I very rarely wear foundation because i am such a powder kinda girl. So i was stoked to find out these were loose foundations. Out of the four: a. Radiate b. Heat Island c. Keeping It Classy d. Fresh To Death that was sent to me, based on my skin tone, i would say, "Keeping It Classy" was my favorite and i immediately started wearing it in some of outfit shoots. Some of you may not have noticed the difference in some of my photos, but i did. The foundation has a way of blending so flawlessly into your skin. It makes my face light up, it is super smooth, rich and of great quality.

 From left to right: 1. Radiate 2. Heat Island 3. Keeping It Classy 4. Fresh To Death

In this photo below, i am wearing "Keeping It Classy" loose foundation alone (no face powder) on a sunny day or more with the sunlight shining directly on my face :).

Also wearing it here while sitting in a shaded area (under a tree) :).

Wearing "Radiate" loose foundation alone (no powder) outdoors on a typical Fall day- Grey gloomy weather kind of day (No sunlight at all).

Since "Fresh To Death" was too too light for my skin tone, i thought i might try it on as an eye shadow. Ssssh!

I love makeup and after so many years of trying out so many brands out there, i have learned with time, it is important to always stick with wearing what is right for my skin and of course suits my color tone better.  Let's face it, clothes and shoes i may return or exchange, but i can't do that with my skin. So why don't we start this coming New Year right with some flawless  looks. I have tried very many, but i can confidently tell you this loose foundations are one of the bests i have ever tried. 

To find out more about or purchase some of the Urban Minerals products from their 30 shades of loose foundation, visit their website on urbanminerals.com
They can also be forund on Instagram and Twitter 

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